I'm Katie Smith. Since 2010, I've led marketing for plumbing, electrical, and HVAC companies across the Southeast — from family-owned shops to private equity-backed platforms. Now I bring that experience to your business, without the full-time executive price tag.
Most marketing consultants have never dispatched a technician, staffed a call center, or sweated a slow shoulder season. I have. Since 2010, I've worked inside residential home service companies — plumbing, electrical, heating and air — doing the marketing and living the operations that make or break it.
I've built marketing engines for small, family-owned independents where every dollar had to book a job, and for private equity-backed organizations where growth targets, reporting, and integration set the pace. I know both worlds, and I know how differently they run.
My work has taken me across the Southeast — everywhere from Maryland down to Florida — through every season, market, and demand swing the region can throw at a home service business.
And because marketing in the trades never stops at marketing, neither does my experience. I've organized a call center, run recruiting, handled hiring and training, and built employee engagement programs. When your leads go up, I know what it takes for the rest of the business to catch them.
Marketing leadership is the core — but home service companies don't grow in silos. I work across the whole revenue engine.
Executive-level marketing strategy, budgeting, and accountability on a part-time basis. I set the plan, manage the vendors and agencies, and own the results — so you get a CMO's impact without a CMO's salary.
Season-smart campaigns built for how the trades actually work — filling the board in shoulder season, capturing peak demand, and keeping cost per booked job honest across every channel.
Leads only matter if they get booked. I've organized a call center from the ground up — structure, scripting, training, and metrics that turn ringing phones into scheduled jobs.
The hardest marketing problem in the trades isn't customers — it's technicians. I've run recruiting, hiring, and training programs that treat talent acquisition like the marketing challenge it is.
Retention is cheaper than recruiting. I build engagement programs that keep techs, CSRs, and office teams bought in — protecting the culture that family-owned shops are built on, even through growth.
Having worked inside private equity-backed organizations, I know the KPIs, reporting discipline, and growth expectations that come with institutional ownership — whether you're already there or preparing for it.
I don't dabble across twenty industries. I've spent my entire career in the trades that keep homes running.
From drain calls to repipes — marketing that balances demand service volume with big-ticket project work.
Building electrical brands that win the service call today and the panel upgrade, generator, and EV charger tomorrow.
Seasonal demand is the whole game in HVAC. I plan marketing around it — replacement, service, and maintenance agreements.
Two things you won't find on other consultants' service lists.
I create community involvement programs and events for home service brands that have won industry recognition — the kind of local trust and press that ad budgets can't buy.
Full showcase coming soon
Paid Reddit advertising plus organic community building — a channel almost nobody in home services is using, where homeowners are already asking who to hire.
Full showcase coming soon
You've built something real, and every marketing dollar comes out of your pocket. I bring big-company marketing discipline scaled to your budget — practical, accountable, and respectful of the name on the truck.
You have growth targets, a board deck, and a hold period. I've operated inside PE-backed home service organizations and speak the language — KPIs, integration, brand strategy across acquisitions, and marketing that scales.
You get a seasoned marketing executive embedded in your business for a fraction of the cost of a full-time hire.
We talk about your business, your market, and where growth is stuck. No pitch deck, no pressure — just a real conversation between people who know the trades.
I dig into your marketing, call center, and growth engine, then deliver a clear-eyed assessment and a prioritized plan — what to fix first, what to stop paying for, and where the upside is.
I embed with your team on a fractional basis — leading strategy, managing execution, and owning the numbers. You get CMO-level accountability sized to your business.
Book a no-pressure discovery call. Thirty minutes, straight talk, and you'll walk away with something useful whether we work together or not.
Schedule a Discovery Call